HUMÀ insight is a human-centered qualitative research company with global reach. We take our clients beyond the surface of big data and the parameters of generative algorithms to inspire customers, users, and citizens.

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Go beyond the surface of big data and the parameters of generative algorithms to make a positive impact in people’s lives.

In our increasingly digitized world, the allure of artificial intelligence (AI) and big data is undeniable. These technological marvels promise to streamline processes, optimize decision-making, and revolutionize industries across the board. However, amidst the excitement and hype, it's crucial to acknowledge the dangers of overreliance on AI and big data and the critical importance of qualitative research, particularly when it comes to designing for humans…

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HUMÀ insight can support you every step of the way.

 
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learn more about the company’s mission, Beliefs, and people.

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We want to partner with organizations seeking growth by strengthening their understanding of their customers to inspire them.

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Our Offices

North America // Canada

53 McDonald Ave, Toronto, ON, M1L3Y7

Asia Pacific // Japan

938-14 Horiuchi, Hayama, Kanagawa, 240-0112